{"id":9339,"date":"2021-07-09T10:32:09","date_gmt":"2021-07-09T10:32:09","guid":{"rendered":"https:\/\/thepublicationplan.com\/?p=9339"},"modified":"2021-07-09T10:32:10","modified_gmt":"2021-07-09T10:32:10","slug":"video-extending-the-reach-of-medical-publications","status":"publish","type":"post","link":"https:\/\/thepublicationplan.com\/2021\/07\/09\/video-extending-the-reach-of-medical-publications\/","title":{"rendered":"[VIDEO] Extending the reach of medical publications"},"content":{"rendered":"<p>In the first of this series of 3 videos, \u2018<em>What\u2019s to discuss?<\/em>, Jon Lynne-Davies\u00a0(TrendMD), Ana Bozas\u00a0(Akcea Therapeutics) and\u00a0Jamie Weiss\u00a0(LEO Pharma) discuss how to ensure that medical communications reach the intended audience.<\/p>\n<p><div class=\"jetpack-video-wrapper\"><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"1360\" height=\"765\" src=\"https:\/\/www.youtube.com\/embed\/L6QuMv0gOsg?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/div><\/p>\n<p>In the second video, \u2018<em>Lessons learnt from real life case histories<\/em>\u2019, Caroline Halford\u00a0(Springer Healthcare),\u00a0Hamish McDougall\u00a0(SAGE Publishing),\u00a0Kelly Soldavin\u00a0(Taylor and Francis) and\u00a0Joanne Walker\u00a0(Future Science Group) describe how digital enhancements such as videos, podcasts, plain language summaries, infographics and microsites can extend the reach of publications.<\/p>\n<p><div class=\"jetpack-video-wrapper\"><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"1360\" height=\"765\" src=\"https:\/\/www.youtube.com\/embed\/rEfLrCQebpM?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/div><\/p>\n<p>In the third video, \u2018<em>Working on digital enhancements in practice<\/em>\u2019, Patricia Fonseca (medical writer and publications planner), Sarah Feeny\u00a0and\u00a0Kelly Schrank (both freelance specialists) reflect on their own experiences of using digital elements in medical publications.<\/p>\n<p><div class=\"jetpack-video-wrapper\"><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"1360\" height=\"765\" src=\"https:\/\/www.youtube.com\/embed\/OIH8qXojAYU?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/div><\/p>\n<p>Recorded 7 April, 22 April and 26 May 2021, as <a href=\"http:\/\/medcommsnetworking.com\/\" target=\"_blank\" rel=\"noopener\">MedComms Networking<\/a>\u00a0webinars. Produced by\u00a0<a href=\"https:\/\/networkpharma.tv\/\" target=\"_blank\" rel=\"noopener\">NetworkPharma.tv<\/a><\/p>\n<p>\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2013<\/p>\n<p><a href=\"https:\/\/www.aspire-scientific.com\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"9342\" data-permalink=\"https:\/\/thepublicationplan.com\/2021\/07\/09\/video-extending-the-reach-of-medical-publications\/byline_pubplan_2-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/thepublicationplan.com\/wp-content\/uploads\/2021\/06\/Byline_PubPlan_2-1.png?fit=618%2C75&amp;ssl=1\" data-orig-size=\"618,75\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Byline_PubPlan_2\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/thepublicationplan.com\/wp-content\/uploads\/2021\/06\/Byline_PubPlan_2-1.png?fit=300%2C36&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/thepublicationplan.com\/wp-content\/uploads\/2021\/06\/Byline_PubPlan_2-1.png?fit=618%2C75&amp;ssl=1\" class=\"alignnone wp-image-9342 size-full\" src=\"https:\/\/i0.wp.com\/thepublicationplan.com\/wp-content\/uploads\/2021\/06\/Byline_PubPlan_2-1.png?resize=618%2C75&#038;ssl=1\" alt=\"\" width=\"618\" height=\"75\" srcset=\"https:\/\/i0.wp.com\/thepublicationplan.com\/wp-content\/uploads\/2021\/06\/Byline_PubPlan_2-1.png?w=618&amp;ssl=1 618w, https:\/\/i0.wp.com\/thepublicationplan.com\/wp-content\/uploads\/2021\/06\/Byline_PubPlan_2-1.png?resize=300%2C36&amp;ssl=1 300w\" sizes=\"auto, (max-width: 618px) 100vw, 618px\" \/><\/a><\/p>\n<hr \/>\n<h2 class=\"widgettitle\"><strong><\/strong><\/h2>\n<form id=\"subscribe-blog-480\" accept-charset=\"utf-8\" action=\"https:\/\/thepublicationplan.com\/2020\/11\/12\/video-are-we-clear-ensuring-clarity-in-medical-communications\/#\" method=\"post\">\n<div id=\"subscribe-text\">\n<p><\/p>\n<\/div>\n<\/form>\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>In this series of 3 videos, experts discuss how enhanced features can be used to maximise the reach of medical publications. <\/p>\n","protected":false},"author":2,"featured_media":9351,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"In this series of 3 videos, experts discuss how enhanced features can be used to maximise the reach of medical publications. 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