{"id":14334,"date":"2023-08-24T08:40:45","date_gmt":"2023-08-24T08:40:45","guid":{"rendered":"https:\/\/thepublicationplan.com\/?p=14334"},"modified":"2023-10-25T11:11:48","modified_gmt":"2023-10-25T11:11:48","slug":"ai-in-publishing-an-underutilised-tool","status":"publish","type":"post","link":"https:\/\/thepublicationplan.com\/2023\/08\/24\/ai-in-publishing-an-underutilised-tool\/","title":{"rendered":"AI in publishing: an underutilised tool?"},"content":{"rendered":"<hr \/>\n<p><strong>KEY TAKEAWAY<\/strong><\/p>\n<ul>\n<li>AI technology has the potential to enhance medical publishing by increasing efficiency and predicting which papers will have the most impact.<\/li>\n<\/ul>\n<hr \/>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"14336\" data-permalink=\"https:\/\/thepublicationplan.com\/2023\/08\/24\/ai-in-publishing-an-underutilised-tool\/woman-studying-and-writing-down-new-ideas-investigations-in-computer-app-with-ai-helper-bot-creative-writing-tool-concept\/\" data-orig-file=\"https:\/\/i0.wp.com\/thepublicationplan.com\/wp-content\/uploads\/2023\/08\/AdobeStock_614731667.jpeg?fit=5058%2C2966&amp;ssl=1\" data-orig-size=\"5058,2966\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;mast3r - stock.adobe.com&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;woman studying and writing down new ideas investigations in computer app with ai helper bot creative writing tool concept horizontal vector illustration&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;woman studying and writing down new ideas investigations in computer app with ai helper bot creative writing tool concept&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/thepublicationplan.com\/wp-content\/uploads\/2023\/08\/AdobeStock_614731667.jpeg?fit=300%2C176&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/thepublicationplan.com\/wp-content\/uploads\/2023\/08\/AdobeStock_614731667.jpeg?fit=1024%2C600&amp;ssl=1\" class=\"size-large wp-image-14336 aligncenter\" src=\"https:\/\/i0.wp.com\/thepublicationplan.com\/wp-content\/uploads\/2023\/08\/AdobeStock_614731667.jpeg?resize=1024%2C600&#038;ssl=1\" alt=\"\" width=\"1024\" height=\"600\" srcset=\"https:\/\/i0.wp.com\/thepublicationplan.com\/wp-content\/uploads\/2023\/08\/AdobeStock_614731667.jpeg?resize=1024%2C600&amp;ssl=1 1024w, https:\/\/i0.wp.com\/thepublicationplan.com\/wp-content\/uploads\/2023\/08\/AdobeStock_614731667.jpeg?resize=300%2C176&amp;ssl=1 300w, https:\/\/i0.wp.com\/thepublicationplan.com\/wp-content\/uploads\/2023\/08\/AdobeStock_614731667.jpeg?resize=768%2C450&amp;ssl=1 768w, https:\/\/i0.wp.com\/thepublicationplan.com\/wp-content\/uploads\/2023\/08\/AdobeStock_614731667.jpeg?resize=1536%2C901&amp;ssl=1 1536w, https:\/\/i0.wp.com\/thepublicationplan.com\/wp-content\/uploads\/2023\/08\/AdobeStock_614731667.jpeg?resize=2048%2C1201&amp;ssl=1 2048w, https:\/\/i0.wp.com\/thepublicationplan.com\/wp-content\/uploads\/2023\/08\/AdobeStock_614731667.jpeg?resize=1800%2C1056&amp;ssl=1 1800w, https:\/\/i0.wp.com\/thepublicationplan.com\/wp-content\/uploads\/2023\/08\/AdobeStock_614731667.jpeg?resize=1320%2C774&amp;ssl=1 1320w, https:\/\/i0.wp.com\/thepublicationplan.com\/wp-content\/uploads\/2023\/08\/AdobeStock_614731667.jpeg?w=2720&amp;ssl=1 2720w, https:\/\/i0.wp.com\/thepublicationplan.com\/wp-content\/uploads\/2023\/08\/AdobeStock_614731667.jpeg?w=4080&amp;ssl=1 4080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>As generative artificial intelligence (AI) models like <a href=\"https:\/\/openai.com\/chatgpt\" target=\"_blank\" rel=\"noopener\">ChatGPT<\/a> and <a href=\"https:\/\/github.com\/microsoft\/BioGPT\" target=\"_blank\" rel=\"noopener\">BioGPT<\/a>\u00a0become more widely used, some in medical publishing have raised <a href=\"https:\/\/thepublicationplan.com\/2023\/07\/11\/biogpt-a-useful-tool-or-cause-for-concern\/\" target=\"_blank\" rel=\"noopener\">concerns<\/a> about shortfalls, while others are beginning to champion the potential utility of AI. In a recent <a href=\"https:\/\/scholarlykitchen.sspnet.org\/2023\/05\/10\/guest-post-ai-and-scholarly-publishing-a-slightly-hopeful-view\/\" target=\"_blank\" rel=\"noopener\">article<\/a> for <a href=\"https:\/\/scholarlykitchen.sspnet.org\/\" target=\"_blank\" rel=\"noopener\">The Scholarly Kitchen<\/a>, Emma Watkins looked at how the medical publishing community could begin to use AI to its advantage.<\/p>\n<p><strong>Increasing efficiency<\/strong><\/p>\n<p>Watkins identifies various aspects of the article review process that could be made more efficient through the addition of AI, helping to decrease publication lead times while ensuring research integrity is maintained. She suggests that AI could be used to:<\/p>\n<ul>\n<li>select appropriate peer reviewers<\/li>\n<li>assess submissions to journals based on relevance<\/li>\n<li>suggest alternative journals when a submission is not accepted<\/li>\n<li>and even detect fraudulent AI-generated content.<\/li>\n<\/ul>\n<p>Additionally, Watkins proposes a role for AI in automatic generation of certain types of content, for example <a href=\"https:\/\/journals.sagepub.com\/doi\/full\/10.1177\/20552076231186245\" target=\"_blank\" rel=\"noopener\">lay summaries<\/a> of otherwise complex research papers.<\/p>\n<p><strong>Making intelligent predictions<\/strong><\/p>\n<p>Watkins also explores the ways in which <a href=\"https:\/\/mitsloan.mit.edu\/ideas-made-to-matter\/machine-learning-explained\" target=\"_blank\" rel=\"noopener\">machine learning<\/a> could be used to predict trends in medical publishing. As discussed in a recent <a href=\"https:\/\/www.nature.com\/articles\/s41587-021-00907-6\" target=\"_blank\" rel=\"noopener\">paper<\/a> in <a href=\"https:\/\/www.nature.com\/nbt\/\" target=\"_blank\" rel=\"noopener\"><em>Nature Biotechnology<\/em><\/a> by researchers at <a href=\"https:\/\/news.mit.edu\/2021\/using-machine-learning-predict-high-impact-research-0517\" target=\"_blank\" rel=\"noopener\">MIT<\/a>, AI can be trained on previous scientific publications and used to predict which new papers will be the most impactful. Being able to identify high-impact papers early would allow publishers to direct resources to publicising these articles, although Watkins cautions against a cycle that could then miss truly innovative papers.<\/p>\n<p><strong>The future<\/strong><\/p>\n<p>Currently, it seems unlikely that publishing decisions will ever rely solely on AI without human input. However, if <a href=\"https:\/\/thepublicationplan.com\/2023\/07\/04\/chatgpt-key-priorities-for-research-and-publishing\/\" target=\"_blank\" rel=\"noopener\">harnessed correctly<\/a>, AI could be used to improve certain aspects of medical publishing. The challenge for publishers, Watkins highlights, \u201cis to ensure they are the creative adopters leading the charge\u201d.<\/p>\n<blockquote>\n<p style=\"text-align: center;\">If harnessed correctly, AI could be used to improve certain aspects of medical publishing. The challenge for publishers, Watkins highlights, \u201cis to ensure they are the creative adopters leading the charge\u201d.<\/p>\n<\/blockquote>\n<p>\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2013<\/p>\n<p><a href=\"https:\/\/www.aspire-scientific.com\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"14565\" data-permalink=\"https:\/\/thepublicationplan.com\/2023\/11\/07\/language-barriers-in-scientific-publishing-how-many-hurdles-are-there\/summary_new-byline\/\" data-orig-file=\"https:\/\/i0.wp.com\/thepublicationplan.com\/wp-content\/uploads\/2023\/10\/Summary_new-byline.png?fit=2576%2C314&amp;ssl=1\" data-orig-size=\"2576,314\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/thepublicationplan.com\/wp-content\/uploads\/2023\/10\/Summary_new-byline.png?fit=300%2C37&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/thepublicationplan.com\/wp-content\/uploads\/2023\/10\/Summary_new-byline.png?fit=1024%2C125&amp;ssl=1\" class=\"aligncenter size-large wp-image-14565\" src=\"https:\/\/i0.wp.com\/thepublicationplan.com\/wp-content\/uploads\/2023\/10\/Summary_new-byline.png?resize=1024%2C125&#038;ssl=1\" alt=\"\" width=\"1024\" height=\"125\" srcset=\"https:\/\/i0.wp.com\/thepublicationplan.com\/wp-content\/uploads\/2023\/10\/Summary_new-byline.png?resize=1024%2C125&amp;ssl=1 1024w, https:\/\/i0.wp.com\/thepublicationplan.com\/wp-content\/uploads\/2023\/10\/Summary_new-byline.png?resize=300%2C37&amp;ssl=1 300w, https:\/\/i0.wp.com\/thepublicationplan.com\/wp-content\/uploads\/2023\/10\/Summary_new-byline.png?resize=768%2C94&amp;ssl=1 768w, https:\/\/i0.wp.com\/thepublicationplan.com\/wp-content\/uploads\/2023\/10\/Summary_new-byline.png?resize=1536%2C187&amp;ssl=1 1536w, https:\/\/i0.wp.com\/thepublicationplan.com\/wp-content\/uploads\/2023\/10\/Summary_new-byline.png?resize=2048%2C250&amp;ssl=1 2048w, https:\/\/i0.wp.com\/thepublicationplan.com\/wp-content\/uploads\/2023\/10\/Summary_new-byline.png?resize=1800%2C219&amp;ssl=1 1800w, https:\/\/i0.wp.com\/thepublicationplan.com\/wp-content\/uploads\/2023\/10\/Summary_new-byline.png?resize=1320%2C161&amp;ssl=1 1320w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<div id=\"totalpoll\" class=\"totalpoll-wrapper totalpoll-uid-2e21fe0b6d537996d47c3d4b16d0e3cc is-ltr is-screen-vote\" totalpoll=\"14339\" totalpoll-uid=\"2e21fe0b6d537996d47c3d4b16d0e3cc\" totalpoll-screen=\"vote\" totalpoll-ajax-url=\"https:\/\/thepublicationplan.com\/wp-admin\/admin-ajax.php?action=totalpoll&totalpoll%5BpollId%5D=14339&totalpoll%5Baction%5D=view&totalpoll%5Bscreen%5D=vote\"><script type=\"text\/totalpoll-config\" totalpoll-config=\"14339\">{\"ajaxEndpoint\":\"https:\\\/\\\/thepublicationplan.com\\\/wp-admin\\\/admin-ajax.php?action=totalpoll\",\"behaviours\":{\"ajax\":true,\"scrollUp\":true,\"async\":false},\"effects\":{\"transition\":\"fade\",\"duration\":\"500\"},\"i18n\":{\"Previous\":\"Previous\",\"Next\":\"Next\",\"of\":\"of\",\"Something went wrong! Please try again.\":\"Something went wrong! Please try again.\"}}<\/script><link rel=\"stylesheet\" id=\"totalpoll-poll-2e21fe0b6d537996d47c3d4b16d0e3cc-css\"  href=\"https:\/\/thepublicationplan.com\/wp-content\/cache\/totalpoll\/css\/2e21fe0b6d537996d47c3d4b16d0e3cc.css\" type=\"text\/css\" media=\"all\" \/><div id=\"totalpoll-poll-14339\" class=\"totalpoll-container\"><form action=\"\" enctype=\"multipart\/form-data\" class=\"totalpoll-form\" method=\"POST\" novalidate=\"novalidate\"><div style=\"visibility: hidden; position: absolute; width: 0px; height: 0px;\">\r\n    <svg id=\"totalpoll-check-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\r\n        <path d=\"M0,0H24V24H0Z\" fill=\"none\"\/>\r\n        <path d=\"M9,15.1999l-4.2-4.2L2.3999,13.4,9,20.0001,22.0001,7,19.6,4.5999Z\"\/>\r\n    <\/svg>\r\n<\/div>\r\n    <div class=\"totalpoll-questions\">\r\n\t\t<div class=\"totalpoll-question\"\r\n     totalpoll-min-selection=\"1\"\r\n     totalpoll-max-selection=\"1\" >\r\n    <div class=\"totalpoll-question-container\">\r\n        <div class=\"totalpoll-question-content\" >\r\n\t\t\t<p>Where do you think AI has the most potential to impact medical publishing?<\/p>\n        <\/div>\r\n\r\n        <div class=\"totalpoll-question-choices\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"choice-7d0bd945-fcc7-4f79-8b6f-ade87664b1af-selector\" tabindex=\"0\"\r\n       class=\"totalpoll-question-choices-item totalpoll-question-choices-item-type-text \" >\r\n    <div class=\"totalpoll-question-choices-item-container\">\r\n        \r\n\t\t        \r\n        <div class=\"totalpoll-question-choices-item-control\">\r\n            <div class=\"totalpoll-question-choices-item-selector totalpoll-question-choices-item-selector-single\">\r\n\t\t\t\t<input type=\"radio\" id=\"choice-7d0bd945-fcc7-4f79-8b6f-ade87664b1af-selector\" name=\"totalpoll[choices][1024d3c6-fe2e-4d59-9ea5-62122520b5c6][]\" value=\"7d0bd945-fcc7-4f79-8b6f-ade87664b1af\">                <div class=\"totalpoll-question-choices-item-selector-box\">\r\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\r\n                        <use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"#totalpoll-check-icon\"><\/use>\r\n                    <\/svg>\r\n                <\/div>\r\n            <\/div>\r\n            <div class=\"totalpoll-question-choices-item-label\">\r\n                <span >Increasing efficiency<\/span>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/label>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"choice-02a327ba-1fac-4f89-b88d-a467056b7f84-selector\" tabindex=\"0\"\r\n       class=\"totalpoll-question-choices-item totalpoll-question-choices-item-type-text \" >\r\n    <div class=\"totalpoll-question-choices-item-container\">\r\n        \r\n\t\t        \r\n        <div class=\"totalpoll-question-choices-item-control\">\r\n            <div class=\"totalpoll-question-choices-item-selector totalpoll-question-choices-item-selector-single\">\r\n\t\t\t\t<input type=\"radio\" id=\"choice-02a327ba-1fac-4f89-b88d-a467056b7f84-selector\" name=\"totalpoll[choices][1024d3c6-fe2e-4d59-9ea5-62122520b5c6][]\" value=\"02a327ba-1fac-4f89-b88d-a467056b7f84\">                <div class=\"totalpoll-question-choices-item-selector-box\">\r\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\r\n                        <use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"#totalpoll-check-icon\"><\/use>\r\n                    <\/svg>\r\n                <\/div>\r\n            <\/div>\r\n            <div class=\"totalpoll-question-choices-item-label\">\r\n                <span >Making intelligent predictions<\/span>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/label>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"choice-6680d971-4a38-4031-b326-5e762891b3b2-selector\" tabindex=\"0\"\r\n       class=\"totalpoll-question-choices-item totalpoll-question-choices-item-type-text \" >\r\n    <div class=\"totalpoll-question-choices-item-container\">\r\n        \r\n\t\t        \r\n        <div class=\"totalpoll-question-choices-item-control\">\r\n            <div class=\"totalpoll-question-choices-item-selector totalpoll-question-choices-item-selector-single\">\r\n\t\t\t\t<input type=\"radio\" id=\"choice-6680d971-4a38-4031-b326-5e762891b3b2-selector\" name=\"totalpoll[choices][1024d3c6-fe2e-4d59-9ea5-62122520b5c6][]\" value=\"6680d971-4a38-4031-b326-5e762891b3b2\">                <div class=\"totalpoll-question-choices-item-selector-box\">\r\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\r\n                        <use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"#totalpoll-check-icon\"><\/use>\r\n                    <\/svg>\r\n                <\/div>\r\n            <\/div>\r\n            <div class=\"totalpoll-question-choices-item-label\">\r\n                <span >I don\u2019t see it having a meaningful impact<\/span>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/label>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"choice-1a535d36-700d-47ee-9cf0-d084e020dfd8-selector\" tabindex=\"0\"\r\n       class=\"totalpoll-question-choices-item totalpoll-question-choices-item-type-text \" >\r\n    <div class=\"totalpoll-question-choices-item-container\">\r\n        \r\n\t\t        \r\n        <div class=\"totalpoll-question-choices-item-control\">\r\n            <div class=\"totalpoll-question-choices-item-selector totalpoll-question-choices-item-selector-single\">\r\n\t\t\t\t<input type=\"radio\" id=\"choice-1a535d36-700d-47ee-9cf0-d084e020dfd8-selector\" name=\"totalpoll[choices][1024d3c6-fe2e-4d59-9ea5-62122520b5c6][]\" value=\"1a535d36-700d-47ee-9cf0-d084e020dfd8\">                <div class=\"totalpoll-question-choices-item-selector-box\">\r\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\r\n                        <use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"#totalpoll-check-icon\"><\/use>\r\n                    <\/svg>\r\n                <\/div>\r\n            <\/div>\r\n            <div class=\"totalpoll-question-choices-item-label\">\r\n                <span >Not sure<\/span>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/label>\r\n\t\t\t\t\t\t\t            \r\n\t\t\t            \r\n        <\/div>\r\n    <\/div>\r\n<\/div>\r\n    <\/div>\r\n<div class=\"totalpoll-form-hidden-fields\">\r\n\t<div class=\"totalpoll-form-page\"><div class=\"totalpoll-form-field-hidden\"><div class=\"totalpoll-form-field totalpoll-form-field-type-hidden totalpoll-column-full\"><div class=\"totalpoll-form-field-wrapper\"><input type=\"hidden\" name=\"totalpoll[screen]\" value=\"vote\" class=\"totalpoll-form-field-input\"><div class=\"totalpoll-form-field-errors\"><\/div><\/div><\/div><\/div><div class=\"totalpoll-form-field-hidden\"><div class=\"totalpoll-form-field totalpoll-form-field-type-hidden totalpoll-column-full\"><div class=\"totalpoll-form-field-wrapper\"><input type=\"hidden\" name=\"totalpoll[pollId]\" value=\"14339\" class=\"totalpoll-form-field-input\"><div class=\"totalpoll-form-field-errors\"><\/div><\/div><\/div><\/div><div class=\"totalpoll-form-field-hidden\"><div class=\"totalpoll-form-field totalpoll-form-field-type-hidden totalpoll-column-full\"><div class=\"totalpoll-form-field-wrapper\"><input type=\"hidden\" name=\"totalpoll[action]\" value=\"\" class=\"totalpoll-form-field-input\"><div class=\"totalpoll-form-field-errors\"><\/div><\/div><\/div><\/div><\/div><\/div>\r\n<div class=\"totalpoll-buttons\">\r\n\t<button type=\"submit\" name=\"totalpoll[action]\" value=\"results\" class=\"totalpoll-button totalpoll-buttons-results\">Results<\/button><button type=\"submit\" name=\"totalpoll[action]\" value=\"vote\" class=\"totalpoll-button totalpoll-button-primary totalpoll-buttons-vote\">Vote<\/button><\/div>\r\n<\/form><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Find out how AI can be used to increase efficiency and predict \u2018successful\u2019 papers in medical publishing.<\/p>\n","protected":false},"author":2,"featured_media":14336,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"AI in publishing: an underutilised tool? @scholarlykitchn #AI #MedicalPublishing? #MedComms 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