{"id":12706,"date":"2022-12-01T10:16:45","date_gmt":"2022-12-01T10:16:45","guid":{"rendered":"https:\/\/thepublicationplan.com\/?p=12706"},"modified":"2022-12-01T10:16:47","modified_gmt":"2022-12-01T10:16:47","slug":"podcast-posting-with-a-purpose-using-social-media-to-reach-your-audience-part-1-the-nuts-and-bolts","status":"publish","type":"post","link":"https:\/\/thepublicationplan.com\/2022\/12\/01\/podcast-posting-with-a-purpose-using-social-media-to-reach-your-audience-part-1-the-nuts-and-bolts\/","title":{"rendered":"[PODCAST] Posting with a purpose: using social media to reach your audience \u2013 Part 1. The nuts and bolts"},"content":{"rendered":"<p>In the first part of <a href=\"https:\/\/www.ismpp.org\/\" target=\"_blank\" rel=\"noopener\">ISMPP<\/a>&#8216;s latest <a href=\"https:\/\/www.ismpp.org\/podcast-informed\" target=\"_blank\" rel=\"noopener\">InformED<\/a> podcast, Jennifer Ghith, Omnichannel Strategy and Innovations Lead at Pfizer, discusses\u00a0 the opportunities and challenges for social media in medical communications, including developing a social media plan, understanding compliance, and researching your audience. Subscribe to the podcasts\u00a0<a href=\"https:\/\/ismpp.memberclicks.net\/ismpp-podcasts\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/playlist.megaphone.fm\/?e=FPMN4537764913&amp;light=true\" width=\"100%\" height=\"200\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2013<\/p>\n<p><a href=\"https:\/\/www.aspire-scientific.com\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"12054\" data-permalink=\"https:\/\/thepublicationplan.com\/2022\/08\/04\/video-ismpp-authorship-algorithm-tool\/byline_blank-5\/\" data-orig-file=\"https:\/\/i0.wp.com\/thepublicationplan.com\/wp-content\/uploads\/2022\/08\/Byline_Blank-1.png?fit=618%2C75&amp;ssl=1\" data-orig-size=\"618,75\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Byline_Blank\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/thepublicationplan.com\/wp-content\/uploads\/2022\/08\/Byline_Blank-1.png?fit=300%2C36&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/thepublicationplan.com\/wp-content\/uploads\/2022\/08\/Byline_Blank-1.png?fit=618%2C75&amp;ssl=1\" class=\"alignnone wp-image-12054 size-full\" src=\"https:\/\/i0.wp.com\/thepublicationplan.com\/wp-content\/uploads\/2022\/08\/Byline_Blank-1.png?resize=618%2C75&#038;ssl=1\" alt=\"\" width=\"618\" height=\"75\" srcset=\"https:\/\/i0.wp.com\/thepublicationplan.com\/wp-content\/uploads\/2022\/08\/Byline_Blank-1.png?w=618&amp;ssl=1 618w, https:\/\/i0.wp.com\/thepublicationplan.com\/wp-content\/uploads\/2022\/08\/Byline_Blank-1.png?resize=300%2C36&amp;ssl=1 300w\" sizes=\"auto, (max-width: 618px) 100vw, 618px\" \/><\/a><\/p>\n<hr \/>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jennifer Ghith examines the use of social media in medical communications.<\/p>\n","protected":false},"author":1,"featured_media":12091,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"Jennifer Ghith examines the use of social media in medical communications.","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"[PODCAST] Posting with a purpose: using #SocialMedia to reach your audience \u2013 Part 1. The nuts and bolts #ISMPP #PubPlan #medcomms ","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_publicize_connection_overrides":[],"_wpas_customize_per_network":false},"categories":[343162383],"tags":[343162708],"class_list":["post-12706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-and-social-media","tag-social-media","post-has-thumbnail"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/thepublicationplan.com\/wp-content\/uploads\/2022\/08\/ISMPP-podcast-thumbnail.png?fit=250%2C168&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Yk5l-3iW","jetpack_likes_enabled":true,"jetpack-related-posts":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/thepublicationplan.com\/wp-json\/wp\/v2\/posts\/12706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thepublicationplan.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thepublicationplan.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thepublicationplan.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thepublicationplan.com\/wp-json\/wp\/v2\/comments?post=12706"}],"version-history":[{"count":11,"href":"https:\/\/thepublicationplan.com\/wp-json\/wp\/v2\/posts\/12706\/revisions"}],"predecessor-version":[{"id":12802,"href":"https:\/\/thepublicationplan.com\/wp-json\/wp\/v2\/posts\/12706\/revisions\/12802"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thepublicationplan.com\/wp-json\/wp\/v2\/media\/12091"}],"wp:attachment":[{"href":"https:\/\/thepublicationplan.com\/wp-json\/wp\/v2\/media?parent=12706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thepublicationplan.com\/wp-json\/wp\/v2\/categories?post=12706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thepublicationplan.com\/wp-json\/wp\/v2\/tags?post=12706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}